Donor Communications
Donor Communications That Don't Read Like a Begging Letter
There's a specific sentence pattern that turns a donor update into a begging letter. Here's how to spot it and what to write instead.
Read the article →Donor Communications: Strategy Nonprofits Can Actually Use
Donor communications are every email, letter, and update a donor receives between gifts, and they decide whether someone gives a second time far more than any single appeal does. Most donor communications default to sounding like a request wearing a thank-you note as a disguise. These articles cover how to write updates and asks that treat a donor like a partner in the work, not a recurring transaction. See also Fundraising Strategy and Digital Fundraising for the campaigns these communications support.
Donor Communications
Nonprofit Direct Mail: Why the Mailbox Still Works When the Inbox Doesn't
A client cut direct mail entirely and their appeal came in 11% short. Here's what the 2026 numbers say about when print still earns its keep, and when it doesn't.
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Donor Communications
New Donor Communications articles are on the way
We publish new donor communications articles regularly. Check the blog for the latest.
Visit Good Trouble Talk →Sources we follow on donor communications
Nonprofit Marketing Guide
Weekly nonprofit marketing tactics, email and social benchmarks.
Beth Kanter
Research-backed writing on networked nonprofits and digital strategy.
NonProfit PRO
Fundraising, direct response and donor data coverage for practitioners.
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